GUBI

furniture • lighting • hospitality • contract • residential •

Gubi was founded in 1967 by Jacob and Sebastian's parents, Gubi and Lisbeth Olsen. They initially focused on producing Olsen's furniture designs and selling textiles to the retail sector. Eager to make their own mark, the sons opened a concept store and introduced fashion into the equation. In fact, they were amongst the first to import Prada and Helmut Lang to Denmark, returning their focus back to the family business in 2001.

Since then, they have transposed the original creative vision into a contemporary context, putting Gubi on the map as a global player on the design scene. In an ever-changing international landscape, it takes an enormous amount of drive and determination to keep chasing icons. It's that type of endless energy, enthusiasm and entrepreneurial spirit which has catapulted Gubi into an iconic status all its own. Some of the most popular pieces from Gubi are the Beetle chair and Beetle stool by Gamfratesi. The Gubi furniture and lighting collection is perfect for hospitality, contract, and residential use.